Catholic church’s promotion problem

177 project

Project spotlight: 177 project

Last Friday, I attended Eucharistic adoration at St. Nicholas church. This event intrigued me. It included performances by Tom Young and Taylor Trippoli. Who are they, you might ask? They are Catholic Contemporary Music artists. I’ve written about the existence of such artists and their struggles before. I criticize Contemporary Christian music (CCM) for failing to have an authentic expression. Rather, the industry seems to push commercialized generic music produced by mega churches. Catholic artist tends to write lyrics that feel more authentic, and real. However, their minority status causes Catholic artist to have difficulty with exposure. I was pleasantly surprised to hear about an event featuring Catholic artists. Yet, I was disappointed with the level of promotion.

How I heard about the event

I heard about the event through social media. When I studied at Yale, I joined a Catholic Young Adult group. Even though I am now back in Virginia Beach, I never unfollowed the group. Therefore, I will occasionally get updates about events. A post about the 177 project caught my eye. I saw that they were traveling to other dioceses. I visited the website and saw that they were coming to St Nicholas Catholic Church. This surprised me because I had not heard it mentioned. I found no event info on the Richmond diocese website nor the parish’s website. The Catholic Church claims to be universal, yet it has a myopic view on promotion. Rather than coming together, parishes would rather promote their events. The vision of the 177 project encompasses the New Evangelization and deserves the promotion.

the 177 project’s vision

The 177 project is an initiative from Adoration Artist designed to help spark a renewal in parishes across the country. They seek to bring renewal through hosting nights of worship. These nights include Prayer of the rosary, confession, Eucharistic adoration, and music. The artists belong to an organization call Adoration Artist. This organization seeks to invest into Catholic artist. They invest by providing them with resources and exposure. In the hopes that they can turn their gifts into a career. As Tom Young said, “it’s nice to be able to command my music talents with my faith as I usually have to write commercial jingles to get by.” All artist struggle with exposure, but Catholic artist most of all due to lack of parish support. I think the lack of support needs to change. The church should promote because music unites everyone. Also, it creates a community event, where Catholics get to hear music that reflects their values.

Music Unites Everyone and is Ecumenical

Vatican II recognizes the Holy Spirit working in other Christian denominations. Believers baptized in the trinitarian format are incorporated into the unity of the Catholic Church. The Catholic Church works with other Christian denominations to come together in unity. Music helps facilitate this goal because music has universal appeal. Both Protestants and Catholics enjoy spiritual songs.

Creates an Event to Invite Others

Catholic parish life is commonly devoid of outreach activities. I read a tweet once that said, “can we decide whether the Mass is welcoming or not. If not, can we have community events.” A major liturgical divide among Catholics centers on the question, should the Mass be accessible to outsiders? If you answer yes then you change the liturgy to be appealing to outsiders. This is the main argument in the book, Rebuilt by Father White. However, if the Mass is for baptized Catholics then when and where do we invite our non-Catholic friends. A Night of worship with adoration makes the Catholic faith accessible to the outsider.

Catholics Get to Hear Music that Reflects Their Values

So much of Christian music is written by Protestant artists. They may share our faith in Christ. Yet they often don’t acknowledge or understand sacramental theology or Marian devotion. Therefore, whenever possible Catholics should support the artist that uphold these values. Unfortunately, Catholics only know hymns and not contemporary music.

Conclusion

In short, I think the 177 project and Adoration artist offer good contributions to the Church. I hope Catholics will come together and worship regardless of parish affiliation.

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