Let's try to think creatively

The title of this blog post is a reference to the viral youtube sensation, Don’t Hug Me I’m Scared. If you haven’t seen it, the basic set up is that three child like puppets are stars in a children’s program, where they interact with animated objects, who teach the children a lesson. However, the lesson usually takes a turn towards the dark as the puppets are taught not to question anything. In the first episode, a notepad attempts to teach the puppets how to be creative. The notepad says things like green is not a creative color. When the puppets attempt to create on their own, bad things start happening. It ends with the notepad instructing the puppets to never be creative again. While the meaning of this series is up for the viewer to decide, most people agree that at its most basic, Don’t Hug Me I’m Scared is a satire about children’s television programs and the mob mentality it creates. The video criticizes the idea that 1. There is a correct way of thinking when it comes to creativity and 2. The idea that children should not think creatively for if they did, dangerous consequences would result. Creative thinking cannot be taught and it does not fit one style. Yet I feel that the Catholic Church is failing to cultivate an atmosphere necessary for creativity to survive. With the exception of a few parishes, the Catholic Church needs to hire a market manager.
 
This problem became very clear to me when I began working as an outreach intern for New Creation Catholic community. Even though they are not a parish, I believe they have the same problems as most Catholic parishes. First of all, they did not have a functioning website. The information was outdated and never updated. To quote Father White, “an outdated website signals ‘out of business'” Why then do so many Catholic parishes not care about the way their website is designed, or the information put on it? Case in point, http://staugustineparish.net is the website of the parish I grew up in. First of all, it is not visually pleasing. Second of all, it is not very organized or interactive. For example, while it does do a decent job at displaying information, most of the information ends with ‘contact so and so.’ Well, what happens if I’m new and don’t know who that is or what if I want to know more about what your community looks like? There are no pictures and nothing to attract me.
 
Compare that web page to this one: http://st-ann.org/home. At the top, I am greeted with mass times, reconciliation, and giving, which is all the information I need as a newcomer. Below that is a slide show with pictures and a read more buttons. This technique is visually engaging. Below the slide show are boxes with pictures and categories. The new here category makes me feel welcome. Below that is a weekly calendar and under that are pictures of parish life and social buttons. The calendar helps me see what is going on and the pictures help me get a feel for the community. While the design is not perfect, it is much better.
 
One way The Catholic Church of St. Ann is able to communicate efficiently is that they’ve hired a Communications/Multimedia Director. This person handles all communication for the parish, which includes the website, the bulletin, social networks, and media. In most parishes, this job is delegated to the Parish Secretary. This person is usually an older woman, who is more familiar with bookkeeping than web design. Yet I am sure there are creative people sitting in the pews, who would love to help design a website or an engaging bulletin.
 
In fact, there is a group called Catholic Creatives, which consists of a collaboration of “Catholic designers, filmmakers, photographers, creative thinkers, artists, entrepreneurs, and others working to bring the gospel to the world in fresh, beautiful ways.” One objection is that parishes have limited resources to work with and that it is expensive to create a beautiful project. I use to think similarly until I started designing for New Creation. I discovered plenty of drag and drop interfaces for websites and if you know a little bit of code, WordPress.org is a free option. Likewise, canva.com is a great place to design anything, but they do have templates for beautiful church bulletins.
 
The church needs more organizations like Catholic Creatives and parishes need to put more time and effort into creative marketing. It might be dangerous, even disastrous at times, but it is much better than to not think creatively.

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One Comment

  1. Good job. I liked reading this. Well done.
    On Monday, September 11, 2017, livingwithspiritandtruth wrote:
    > livingwithspiritandtruth posted: “The title of this blog post is a > reference to the viral youtube sensation, Don’t Hug Me I’m Scared. If you > haven’t seen it, the basic set up is that three child like puppets are > stars in a children’s program, where they interact with animated objects, > who” >

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